2014 FIFA World Cup
With the FIFA World Cup Brazil in full force, Budweiser proudly revealed Rise As One, the brand's global creative campaign on behalf of its sponsorship of the tournament.
In addition, Budweiser unveiled its unique packaging for the tournament, featuring the iconic FIFA World Cup Trophy which, since 1974, has represented the pinnacle of football achievement and the unity of a team and an entire nation. The limited edition aluminum trophy bottle will be introduced simultaneously in more than forty countries, and will serve as the centerpiece of the brand's packaging, which also includes limited edition glass bottles, cans and secondary packaging, which will also be available globally.
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