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Johnny Appleseed is Here!

May 06, 2014

Johnny Appleseed is Here!

Anheuser-Busch has added hard cider to its lineup. Its newest beverage, Johnny Appleseed Hard Apple Cider, is described as a "sweet and intense hard apple cider." Johnny Appleseed has an alcohol content of 5.5% and includes apple juice from fruit harvested in the U.S. and elsewhere. The cider is made in Baldwinsville, N.Y. 

Hard cider is a fast-growing category that saw sales rise 37% to just over 13 million cases in 2013. Cider occupies a "sweet spot" between beer and wine and hard liquor drinks mixed with juice. Cider drinkers are looking for an alternative, and they want something that is more refreshing. Anheuser-Busch was able to develop the most refreshing cider that you could get by blending a perfect balance of apple intensity and sweetness. The new product is the first new brand in eight years from Anheuser-Busch.

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